How and why to check who is visiting your website- Are they potential customers or spammers hogging up your bandwidth?

Have you ever reviewed your website stats? IF not you should.  Do you get the various categories and statistics provided by your web-hosting company?  Most web-hosting companies provide a legend to help you understand what those stats mean.  Well, at least I know my web-hosting company, Fatcow does.  

Using this website stats information can help your business in several ways.  Such as:

1) Reverse marketing for gaining leads from who has visited your site.

2) Tracking measures you have used to promote your business through your website.

3) Guarding your website against spammers.

4) Understanding why all of a sudden you are getting an influx of emails soliciting you for various services needed on your website.

Learn how to check out who is visiting your website and why?

First Step:

Pull the data for the top websites visiting your site:

Second:

Take one of the IP addresses hitting your site and look them up at one of the sites that allows you to look up IP addresses.  The site I am using today for this exercise is: http://whatismyipaddress.com/ip/92.249.127.111 .

Enter the IP address into the search box: 
Continue reading to follow the steps to find out who is visiting your site and why.  Make sure the traffic you are getting is not harming your site and if there are potential customers you have a way to follow up with them after their visit…