GrapeVine Feature Article “What is True PR?” by: E. Michelle Lee owner of Exceptions-PR With A Purpose

We are enthusiastic that people will come to say…. “They heard it through the GrapeVine.” is an online daily news wire that is distributed by Constant Contact and sent out for FREE to Central Ohio subscribers. Many of our subscribers include women and minority professionals, news media outlets, non-profit executives, corporate public relations professionals, human resource practitioners, and local and state governmental agencies. As of March 2012, our subscriber list has grown to over 3,000 recipients.


“PR With A Purpose”

By: E. Michelle Lee
“Exceptions-“PR With A Purpose”

Columbus, OH –  So what is true PR?

PR is: communicating your products and services to a targeted audience with whom you wish to solve one of their needs. Furthermore, it is bringing awareness to something you got that others need. Now that’s a story worth sharing. That’s what reporters want from people who are soliciting them to do a feature on their cause, business, or invention. Small Business Owners should be the ones holding down the fort for obtaining media coverage from reporters. I mean, think about it; most entrepreneurs and successful businesses stem from a need they had, could not find or meet, and decided to develop it themselves.


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