Decision making process- this is where your past does count. Who & What is backing you? By: E. Michelle Lee

How do you make decisions?

What are your decisions based on?

Who and What do you consult before you make a decision?

We make decisions everyday as is a necessary of life.  There is no way around it. At this very moment  you are making a decision to “read or not to read” this article about how do we make a decision?

Having known that my decisions are inevitably based on my life learning, experiences, beliefs, knowledge base, training, external and internal factors, demographics, social status or no social status, friends, family, and so on. I went on a search this morning to see what authorities on the matter had to say about it.

TIP:  When you need to save time in your research of finding a source; try searching for a published paper by a college student. You know they have to write according to the requirements of the professor and specified method of writing. They site all the experts they use in their papers. Make sure to give them the credit and if you can; let them know you used their research and thank them for saving you some time in yours.

That’s how I found this paper written by, Cindy Dietrich who is pursuing her PhD in Educational Psychology at Walden University in Minneapolis, MN. As Miss. Dietrich explores the decision-making process of individuals she notes that it is the most mistakenly and commonly used Heuristics Methods that people use for quick decisions based on three factors that are overtly used.

Miss. Dietrich continues to say in her article “Decision Making: Factors that Influence Decision Making, Heuristics Used, and Decision Outcomes” (2010, Vol. 2 No. 02 | Page 2 of 3 ), “As a result of research and theorizing, cognitive psychologists have outlined a host of heuristics people use in decision-making. Heuristics range from general to very specific and serve various functions. The price heuristic, in which people judge higher priced items to have higher quality than lower priced things, is specific to consumer patterns; while the outrage heuristic, in which people consider how contemptible a crime is when deciding on the punishment (Shah, & Oppenheimer, 2008). According to Shah and Oppenheimer three important heuristics are the representative, availability, and anchoring and adjustment heuristics. (As cited in Dietrich, 2010)

So how and what makes you decide? Continue reading to see what makes you do what you do and why do you do it? And hope it’s not just rock, scissors, paper………………………

I am sure at one time or another you have seen this picture in your head?

In a split second something has occurred and you have to decide which side of the middle of the road you are on?  If you stand still and do nothing. Anything can happen. You will still have to move forward whether it be to the left, right, straight, narrow,  or open path. You cannot just remain in the same place when a decision must be made.

Your brain starts running 90 miles a minute in your head. The physiological aspect increases your heart rate. You may even begin to perspire. Most definitely by now, your heart is pounding and racing with adrenaline.  Silently you are screaming; “WHAT DO I DO NOW”.

You must make The Decision.

We make decisions based on many factors in our lives. As you can see depicted above; everything that we have seen, heard, and learned influences our decision making process. Sit down and make a list of everything you think of when you are about to make a decision about something. What matters to you in that decision?

Is the outcome you expect to be of moral judgement?

Is the outcome you expect to be of popular vote?

Is the outcome you expect to be of scientific method?

What outcome do you expect and how do you come to each conclusion on a consistent basis?

This is what influences your decisions.

For many of us the scale of ethics rings in our minds.  What we have been taught in our upbringing is right on top.  That is why I always research the source that I am using when correlating any of my research projects.  I wanna know that persons background and how they were raised and how the live because I know that influences how they make decisions. And if those decisions are going to influence or affect me personally; I wanna make sure they will be good for me.

     As a practice when I have to make a decision; I research 3 aspects of knowledge in order to come to my own opinion. Now if I one of my sources for a particular subject is the Bible (KJV). I don’t have an opinion, the greatest authoritarian of all time has concluded the decision and therefore I am settled on the matter. But if it is in the secular world; I measure up 3 to come to a conclusion. Guess that habit comes  from my 12+ years as a paralegal using the IRAC method (Issue, Rule, Analysis, Conclusion).

When you want to make decisions; know what basis you are making those decisions on. Have your list ready each and every time and you will be better equipped to make each and every decision you face.

If you need help to make a prudent business decision; please feel free to contact me at

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