When I say for years, I truly mean years. Like 14 of them. But as I progressed and once again came into the limelight of others; I began getting comments from my peers that I needed a new logo. That this image of my actual workbook to Exceptions Phase 10 classes did not truly represent me nor my mission. I knew that I could not change it myself because I was too emotionally attached to the image and what it represented to me. However, I did agree with them; I need a new logo that represents me and my company best.
This is not the first time I have pondered getting a new logo. Honestly I tried many times to separate myself from this picture, color, font, and all else surrounding “my logo” , my “hard work” to build that brand, “my vision”, “my mission”, and most of all “my heart and passion” behind this little workbook that I tagged, “my logo”.
It’s not easy letting go of something so dear. It’s even harder to convey to a designer what it means. It’s symbolism and context is even more difficult when the person doesn’t understand the makings behind it. Unfortunately, it’s only in my heart and mind and in the heart of others who have had to tread the road of obstacles to know what being an Exception To The Rules is all about.
So, how do I help my designer see my vision, my mission, my brand? (IF you have suggestions PLEASE feel free to comment)
Everyone knows that a LOGO is imperative to your business. Everyone knows that the basics of a LOGO is color, emblem, text, symbolism, functionality, and recognizable action. What is the Exception To The Rules and how shall it be conveyed.
Read more to understand the heart and passion that should go into your logo; stay true to your vision, mission, and dream. It is what stays with a company for its life. You don’t want to have to change it again and again and again. Your logo represents you when you cannot be there to explain it; make sure you get it right the first time. And if not, be glad for second chances. But try not to push it by having to go at it a third time.
Look at all of these LOGO’s. Some of them have been around longer than you and me. But when you see them; you know who they are, what they have to offer, and if you trust them or not as a brand just by seeing their powerful image. That’s what I want my logo to be. I want a logo that doesn’t need the words spelled out. When people see the picture no matter what words are beside it, above it, around it, or below it, they know it’s the Exceptions by E. Michelle Lee.
When and if you have to re-design your logo, tread carefully. From all of the research that I have been doing for the past year with respect to my logo design and how to convey my brand in a single picture, it’s clear that you don’t want to have to do it more than once. And truly it’s best not too. So now imagine, how much branding time I will lose when I change my logo from the pic at the top of this post that represents 14 years of my sweat, pain, tears, joys, love, mission, and so on. Data says that sometimes, re-branding, can be the death of a company. Please proceed with caution.
In order to seek out the best possible graphic designer on a shoestring budget; you may have to paint a more clearer picture for them.
State your color brand
show the designer your materials (if they are not willing to take the time to review- then let them go) There is no way they can come up with a picture to represent a thousand words if they do not have the words you have proclaimed.
Review their work so you can share specific examples of what they are accustomed to.
Be prepared to go the extra mile to help yourself help them see the vision of your mission.
Stand to your brand’s message.
These tips will help you help your designer. Continue researching until you get it “just right” in your own mind. If you can’t see your message in your new logo; others won’t either and you will have wasted a ton of time trying to get there.
IF you have any suggestions for an image of an Exception- please by all means feel free to share. I truly appreciate all imput.