–noun 1-an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object.
3. a distinct segment of a mark
Sounds simple doesn’t it? Well you had better think again, and again, and then maybe one or two more times; just for good measure to find your true customer valued NICHE.
When choosing a niche for your business; I suggest you:
- Start a new journal for Learning about your Niche Customers- Write everything down that you sell including service descriptions
- Learn how to Drill Down your services and put a value $ on them
- Survey potential customers in your NIche market- Let them describe what they buy- then match your skill/talent/product/service to their LINGO
Being able to identify the name (i.e. lingo) of your product/service is key to being able to sell it within your niche market.
Here is a free resource to help you identify your niche even deeper: Take Tory Johnson’s free online YT accessible Biz Plan Class to help you define your NICHE
Now when you are done with gathering your resources and learning about your NICHE- let’s get started with putting it to use by implementing a plan of action to keep you motivated and to help you reach your target market!