The Buzz Word for the month of May— NICHE Ask yourself- have you truly found your NICHE?

FROM DICTIONARY.COM:

niche

   [nich] Show IPA noun, adjective, verb, niched, nich·ing.

–noun   1-an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object.

2.

a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world.

3. a distinct segment of a mark

Sounds simple doesn’t it?  Well you had better think again, and again, and then maybe one or two more times; just for good measure to find your true customer valued NICHE.

  When choosing a niche for your business; I suggest you:

  1. Start a new journal for Learning about your Niche Customers- Write everything down that you sell including service descriptions
  2. Learn how to Drill Down your services and put a value $ on them
  3. Survey potential customers in your NIche market- Let them describe what they buy- then match your skill/talent/product/service to their LINGO

            Being able to identify the name (i.e. lingo) of your product/service is key to being able to sell it within your niche market.

Here is a free resource to help you identify your niche even deeper:  Take Tory Johnson’s free online YT accessible Biz Plan Class to help you define your NICHE

Now when you are done with gathering your resources and learning about your NICHE- let’s get started with putting it to use by implementing a plan of action to keep you motivated and to help you reach your target market!

Email me for more details: Contact@exceptionstotherules.com

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